User Persona Library
User Personas are fictional, yet realistic representations of a type of user likely to interact with a product or service in the VA healthcare delivery system.
They are data-driven, with each persona representing a unique set of characteristics related to how users interact with a product or service. Personas can vary both in detail and in specificity to a product or services.
Clinician personas will likely be associated with a specific clinical role and service, describing day-to-day interactions
with patients, colleagues, and the health IT system. Veteran and caregiver personas will often be associated with the specific needs of care, but they may also represent different technology preferences and different ways of support networks are used.
User personas enable the project team to establish an ‘empathetic bridge’ to their users. They can provide a quick, preliminary understanding of the intended users of new teams – particularly prior to investigating user needs. User personas are particularly helpful in providing an immediate perspective of various user types when considering potential capabilities or design alternatives.
Occupation: Specialty Physician
Facility Type: VAMC
Clinician Synopsis: Debra is constantly on the move either working or embracing her healthy lifestyle. She relies on technology to allow her to extend her reach. When IT fails it can prove very disruptive.
Facility Type: Rural VAMC
Clinician Synopsis: Robin is passionate about patient safety and dedicated to her work. She relies on technology to assist her in helping Veterans, and wishes that VHA’s technology tools could make helping people even easier.
Occupation: Mental Health Provider
Facility Type: VAMC
Clinician Synopsis: Ron believes that the focus should be on the patient and not the technology. Both the provider and patient should be discussing the patient’s goals to optimize their care and personal wellness.