User Persona Library
User Personas are fictional, yet realistic representations of a type of user likely to interact with a product or service in the VA healthcare delivery system.
They are data-driven, with each persona representing a unique set of characteristics related to how users interact with a product or service. Personas can vary both in detail and in specificity to a product or services.
Clinician personas will likely be associated with a specific clinical role and service, describing day-to-day interactions
with patients, colleagues, and the health IT system. Veteran and caregiver personas will often be associated with the specific needs of care, but they may also represent different technology preferences and different ways of support networks are used.
User personas enable the project team to establish an ‘empathetic bridge’ to their users. They can provide a quick, preliminary understanding of the intended users of new teams – particularly prior to investigating user needs. User personas are particularly helpful in providing an immediate perspective of various user types when considering potential capabilities or design alternatives.
Attributes: Early 30s, Single, Urban VAMC, 20% Disability Rating, Priority Group 3
Patient Condition(s): Diabetes; Respiratory, neurological, and autoimmune symptoms; High blood pressure; High stress
Patient Synopsis: Cynthia has high expectations of herself and others. She has built a successful business, but leaving it to serve began a cycle of stress.
Attributes: Late 60s, Divorced, VAMC (VFW member), 40% Disability Rating, Priority Group 2
Patient Condition(s): Depression & PTSD, High Blood Pressure, Diabetes (resulting from Agent Orange exposure)
Patient Synopsis: Dan lives for his grandchildren. He is committed to staying healthy enough to see his youngest graduate from college.
Attributes: Mid 30s, Married, VAMC (primary care), CBOC (mental health), 96% Disability Rating, Priority Group 1
Patient Condition(s): Depression, Anxiety & PTSD; TBI with seizures; Pregnancy
Patient Synopsis: Meghan strives to make a difference. She wants to be healthy so that she can accomplish her life goals.
Attributes: Early 90s, Widower, Veterans’ Hospitalng, 80% Disability Rating, Priority Group 1
Patient Condition(s): Heart Disease and COPD, Early Dementia, Sensory Neurological Loss
Patient Synopsis: Philip is nearing the end of his life. He lives to share his experiences and memories with those close to him.
Attributes: Late 30s, Married, VAMC (AmVets member), 90% Disability Rating, Priority Group 1
Patient Condition(s): Depression, Anxiety, PTSD, Substance Abuse
Patient Synopsis: Byron is in recovery. He spends each day strengthening his health so that he can rekindle his marriage and help other vets.
Occupation: Specialty Physician
Facility Type: VAMC
Clinician Synopsis: Debra is constantly on the move either working or embracing her healthy lifestyle. She relies on technology to allow her to extend her reach. When IT fails it can prove very disruptive.
Facility Type: Rural VAMC
Clinician Synopsis: Robin is passionate about patient safety and dedicated to her work. She relies on technology to assist her in helping Veterans, and wishes that VHA’s technology tools could make helping people even easier.
Occupation: Mental Health Provider
Facility Type: VAMC
Clinician Synopsis: Ron believes that the focus should be on the patient and not the technology. Both the provider and patient should be discussing the patient’s goals to optimize their care and personal wellness.